Beretta Acquires RUAG Ammotec

Beretta Holding announced they’ve reached a definitive agreement for their acquisition of RUAG Ammotec. The RUAG Ammotec name encompasses a number of ammunition brands including Norma, Rottweil Munitions, Geco, and RWS. They are currently known as the leading European provider for small caliber ammunition. This is an interesting sale and it will be fascinating to see RUAG Ammotec transition to its new position within Beretta Holdings.

Beretta Holding logo
Beretta Holding is acquiring RUAG Ammotec. (Photo credit: Beretta Holding)

Pietro Gussalli Beretta, President and CEO of Beretta Holding, said of the acquisition, “This is a very special moment in the history of our Group. We warmly welcome the more than 2,700 employees of RUAG Ammotec to our Group having worked almost three years on this project. We have the firearms and the optics, RUAG Ammotec has the ammo, there is almost no overlap. This new addition to our group will add a substantial number of high-end brands to our existing portfolio of premium brands.”

Norma Ammunition is a brand currently under the RUAG Ammotec banner and will be part of the sale going to Beretta Holding.
Norma Ammunition is a brand currently under the RUAG Ammotec banner and will be part of the sale going to Beretta Holding. (Photo credit: Norma Ammunition)

As Beretta Holding pointed out, they already hold various firearms brands, but until now they did not have any ammunition to go along with it. Currently, Beretta Holding includes Beretta, Benelli, Franchi, A. Uberti, Stoeger, Sako, Tikka, Victrix Armaments, Chapuis Armes, Steiner, and Burris. With the addition of the RUAG Ammotec family of brands, they’ll have not just one but many ammunition labels covering the various firearms they produce.

Norma HMP 9mm defensive rounds
Norma Ammunition’s MHP line of defensive rounds is a popular load. (Photo credit: Norma Ammunition)

There are a number of moving parts for Beretta Holding at the moment. In fact, they say they are currently adding five manufacturing sites and 16 new companies in a dozen different countries to their family of brands. Following the successful acquisition of RUAG Ammotec, Beretta Holding will have more than 50 subsidiaries all over the world. According to the holding group, their new ownership of Ruag Ammotec will not change the brands existing commitment to producing high quality ammunition for the Bundeswehr and the Swiss Army. The group states the Swiss Government made the request they continue this practice, and Beretta Holding will fully support and maintain the existing locations.

Beco ammunition
Geco Ammunition is among the brands being acquired by Beretta Holding under the RUAG Ammotec umbrella. (Photo credit: Geco Ammunition)

The process of applying for the mandatory governmental approvals has already been begun by Beretta Holding and RUAG International. The current expectation is that Beretta Holding will take full ownership of RUAG Ammotec within approximately six months. Terms and conditions of the transaction are not being disclosed at this time. In summation of the events, Pietro Gussalli Beretta said: “We have been very pleased by the deep understanding, full dedication, and high professionality of Mediobanca, always so close to worldwide operating traditional family-owned businesses.”

This acquisition will undoubtedly add to Beretta Holdings’ overall strength in the firearms industry and will hopefully lead to some innovative new loads for the firearms they produce.

Kat Ainsworth Stevens is a long-time outdoor writer, official OGC (Original Gun Cognoscenti), and author of Handgun Hunting: a Comprehensive Guide to Choosing and Using the Right Firearms for Big and Small Game. Der Teufel Katze has written for a number of industry publications (print and online) and edited some of the others, so chances are you've seen or read her work before, somewhere. A woman of eclectic background and habits, Kat has been carrying concealed for over two decades, used to be a farrier, and worked for a long time in emergency veterinary medicine. She prefers big bores, enjoys K9 Search & Rescue, and has a Master's Degree in Pitiless Snarkastic Delivery.

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