NRAAM 2023: Federal Launches New Ammo

Federal Premium is well known for its quality ammunition and innovative designs. For NRAAM 2023 the ammo maker is launching some new loads, including expansions of existing, proven lines. One such new addition is the 7mm PRC which will be offered in Federal’s popular Terminal Ascent line. Terminal Ascent is a fantastic hunting load designed for superior ballistic performance on game animals. Even better, 7mm PRC Terminal Ascent will be available in more than one weight.

federal premium bullets
Federal Premium’s new product launches include additions to their popular Terminal Ascent line. (Photo credit: Federal Premium)

According to Federal Premium, 7mm PRC will now be offered in 155-grain and 170-grain Terminal Ascent. Features include a high ballistic coefficient (BC) and heavy-for-caliber bullets. There will actually be three new 7mm PRC loads total, allowing hunters to choose between Terminal Ascent or ELD-X bullets. Cartridges are loaded with Gold Medal primers, carefully formulated propellant, and quality, new brass.

federal premium
7mm PRC will be offered in two bullet weights in Terminal Ascent and also available with an ELD-X bullet. (Photo credit: Federal Premium)

Federal’s Centerfire Product Line Manager, Eric Miller, said:

The new 7mm PRC cartridge is built for long-range hunting, delivering magnum power from a standard-action rifle platform with streamlined, heavy-for-caliber bullets….

We looked at the 7mm PRC and it’s capabilities as a new cartridge and knew that paired with Terminal Ascent, we would have a fantastic load for the hunter and shooter. With the faster twist rates, the high BC and long ogive in Terminal Ascent is a great combination for the hunter and shooter. People will like the energy that the .284-inch caliber carries, and through our test shooting we are extremely pleased with the accuracy of these new loads.

Federal premium ammo
Federal designs and manufactures numerous quality rounds in numerous calibers. (Photo credit: Federal Premium)

7mm PRC is a great cartridge with applications for precision shooting and, of course, hunting at longer distances. With a Terminal Ascent load for this cartridge, hunters interested in taking longer shots have greater options for a one-shot, ethical kill. Of course, Federal has other new loads for 2023 coming, too. Stay tuned for more.

MSRP for the new load is not known at this time.

Kat Ainsworth Stevens is a long-time outdoor writer, official OGC (Original Gun Cognoscenti), and author of Handgun Hunting: a Comprehensive Guide to Choosing and Using the Right Firearms for Big and Small Game. Der Teufel Katze has written for a number of industry publications (print and online) and edited some of the others, so chances are you've seen or read her work before, somewhere. A woman of eclectic background and habits, Kat has been carrying concealed for over two decades, used to be a farrier, and worked for a long time in emergency veterinary medicine. She prefers big bores, enjoys K9 Search & Rescue, and has a Master's Degree in Pitiless Snarkastic Delivery.

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