Sentry Tactical’s CEO, Mike Noell, hopped on TacticalPay Radio recently with its host Brett Grayson. Their conversation included Noell’s background as a Navy Seal, his founding of BLACKHAWK!, and his newest adventure into Sentry Tactical. It’s a pretty good listen, but if you want a little more info, here’s some of what Sentry Tactical had to say about it:
Mike Noell of Sentry Tactical talks shop with TacticalPay Radio
From Navy SEAL to the founder of BLACKHAWK! to CEO of SENTRY Tactical, Mike Noell discusses his passion for making products that enhance human performance with TacticalPay’s host, Brett Grayson, on the TacticalPay Podcast.
Grayson asked Noell to share why after a successful run with BLACKHAWK! he did not just sit on the beach and enjoy the fruits of his labor. Noell explained that he feels he was put on this earth to do what he is currently doing, designing, manufacturing, and marketing products that enhance human performance. The products that SENTRY Tactical produces are designed and made to enable special operation forces, police, and even sports shooters to perform their mission or job better.
When asked if BLACKHAWK! was a competitor to SENTRY’s product line, Noell responded that the products are different and don’t compete but acknowledged an overlap in customer crossover. He pointed out that SENTRY is focused on producing the next generation and the next level of equipment for their military, law enforcement, and special forces customers.
Noell admitted that “you are only as good as your last operation” and has built on his former successful business model by bringing back his former executive team, operations, manufacturing, and marketing under the new SENTRY Tactical banner. “SENTRY is light years ahead of BLACKHAWK!” Noell added, also revealing that SENTRY is working on Tier 1 level products that the company will be able to scale toward other markets from law enforcement to shooting, sports, and hunting.
At SENTRY, the focus is on providing a solution to a problem or a requirement. For example, Noell explained that their modular 1080-2 Molle/PALS system is made with hydrophobic materials that will not absorb water. Therefore, it is corrosion, mildew, and mold resistant while not increasing weight due to water absorption. This, he explains, is a facet of the solution they are working on for their military customers, as is micro-adjusting capabilities. By allowing individuals to micro-adjust their gear, operators, police, and first responders can maneuver quickly and confidently and stay focused on their job instead of their equipment.
In summing up the conversation, Noell reflected on his competitive sailing in his youth, his Navy SEAL service, and his years as an entrepreneur. He let listeners know that what gets him up in the morning is what he and his SENTRY team are doing to support and enhance mission effectiveness for special forces, military, and law enforcement. Noell also warned prospective entrepreneurs that creating their own business is the hardest thing he has ever done. However, it is something Noell and his team at SENTRY are passionately pursuing again.
About SENTRY Tactical
SENTRY Tactical is headquartered in Virginia Beach, Virginia. The company designs, manufacture, and distributes a growing line of innovative products supporting Military, Law Enforcement, and Shooting Sports markets. Product families include Tactical Nylon – plate carriers, belts, pouches, accessories; Bags, and Packs. They also have Firearm Covers for handguns, and long guns, Magazines, and On-Gun Accessories branded SENTRY Hexmag, Optic Covers branded SENTRY Scopecoat, and the dry lubrication system of SENTRY Solutions. With an innovative product portfolio backed by US and International patents, SENTRY backs all of its products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
Visit us on the Sentry Hexmag Facebook page and our Sentry Hexmag Instagram page. You can also find us on our Sentry Tactical Facebook page and Sentry Tactical Instagram page.
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